Drake

TVGUCCI

<p>It seems as though TVGUCCI is planning to have an active year in <a href="https://www.hotnewhiphop.com/614813-nostradamus-2023-predictions-include-world-war-iii-end-of-the-monarchy" target="_blank" rel="noreferrer noopener">2023</a>. On New Year&#8217;s Day, he released a new single and accompanying video, &#8220;BORA BORA.&#8221; The video&#8217;s director is none other than <a href="/profile/Drake" class="text-word" target="_blank" >Drake</a>.</p>



<p>Donning a few heavyweight <a href="https://www.hotnewhiphop.com/434012-drake-flexes-four-new-ovo-chains-news" target="_blank" rel="noreferrer noopener">OVO chains</a> and pendants, the &#8220;DUMMY&#8221; rapper turns up alongside the rest of the OVO crew. &#8220;<em>I visit Bora Bora &#8217;cause I&#8217;m bored / Swish, I scored / First class, all aboard / Vision clear like the board / Gucci drip, I need more,</em>&#8221; the Toronto rapper spits in the hook of the braggadocios track. </p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="3174" height="4033" src="https://editor.urbanlinx.net/wp-content/uploads/2023/01/GettyImages-1322607880.jpg?w=806" alt="" class="wp-image-617778" srcset="https://editor.urbanlinx.net/wp-content/uploads/2023/01/GettyImages-1322607880.jpg 3174w, https://editor.urbanlinx.net/wp-content/uploads/2023/01/GettyImages-1322607880.jpg?resize=236,300 236w, https://editor.urbanlinx.net/wp-content/uploads/2023/01/GettyImages-1322607880.jpg?resize=768,976 768w, https://editor.urbanlinx.net/wp-content/uploads/2023/01/GettyImages-1322607880.jpg?resize=806,1024 806w, https://editor.urbanlinx.net/wp-content/uploads/2023/01/GettyImages-1322607880.jpg?resize=1209,1536 1209w, https://editor.urbanlinx.net/wp-content/uploads/2023/01/GettyImages-1322607880.jpg?resize=1612,2048 1612w, https://editor.urbanlinx.net/wp-content/uploads/2023/01/GettyImages-1322607880.jpg?resize=1181,1500 1181w" sizes="(max-width: 3174px) 100vw, 3174px" /><figcaption class="wp-element-caption">TVGUCCI (L) attends the OVO Takeover Daytime Party at La V Brickell on June 05, 2021 in Miami, Florida. (Photo by Johnny Nunez/Getty Images)</figcaption></figure>



<p>Although it&#8217;s still unclear as to whether or not TVGUCCI has been officially signed to the <a href="https://www.hotnewhiphop.com/451749-ovo-sound-radio-s4-e22-spotlights-kodak-black-wizkid-more" target="_blank" rel="noreferrer noopener">OVO Sound</a> label, he has been closely affiliated with them for years. </p>



<p>On Friday (December 31), fans began noticing that some OVO signees&#8217; albums were <a href="https://www.hotnewhiphop.com/616119-partynextdoor-majid-jordan-and-other-ovo-signees-albums-disappear-from-streaming" target="_blank" rel="noreferrer noopener">no longer on streaming services</a>. <a href="https://www.hotnewhiphop.com/610522-diddy-calls-on-partynextdoor-for-lustful-sex-in-a-porsche" target="_blank" rel="noreferrer noopener">PARTYNEXTDOOR</a> and <a href="https://www.hotnewhiphop.com/390421-majid-jordan-break-down-new-album-wildest-dreams-and-favorite-certified-lover-boy-songs-news" target="_blank" rel="noreferrer noopener">Majid Jordan</a>&#8216;s catalogs briefly disappeared but are now back on the platforms. </p>



<p>However, on Monday (January 2), the label took to its Instagram account to make an announcement. &#8220;OVO SOUND &#8217;22, NEW SOUND ALL &#8217;23,&#8221; reads the caption. One of the photos recaps all of their 2022 releases, which includes <a href="/profile/dvsn" class="text-word" target="_blank" >dvsn</a>&#8217;s <em><a href="https://www.hotnewhiphop.com/444775-dvsn-drop-off-exciting-12-track-album-working-on-my-karma" target="_blank" rel="noreferrer noopener">Working On My Karma</a></em> and Smiley&#8217;s <a href="https://www.hotnewhiphop.com/385950-ovos-smiley-adds-6-new-songs-on-buy-or-bye-2-deluxe-new-mixtape" target="_blank" rel="noreferrer noopener">deluxe version</a> of <em><a href="https://www.hotnewhiphop.com/365638-smiley-releases-new-project-buy-or-bye-2-featuring-drake-yung-bleu-and-more-new-mixtape" target="_blank" rel="noreferrer noopener">Buy or Bye 2</a></em>. </p>



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<p>Furthermore, a new <a href="https://www.hotnewhiphop.com/378904-popcaan-delivers-his-new-single-skeleton-cartier-new-song" target="_blank" rel="noreferrer noopener">Popcaan</a> single and video featuring Drake is <a href="https://www.hotnewhiphop.com/617555-popcaan-announces-new-single-with-drake" target="_blank" rel="noreferrer noopener">releasing on Friday</a> (January 6). &#8220;We Caa Done&#8221; is the title.</p>



<p>Evidently, the new <a href="/profile/popcaan" class="text-word" target="_blank" >Popcaan</a> and Drake single, as well as TVGUCCI&#8217;s latest offering, are the start of OVO&#8217;s new sound. </p>



<p>Check out the Drizzy-directed video below and comment your thoughts on it afterward. Finally, make sure to stay tuned to <em>HNHH</em> for all of the latest music news and releases.</p>



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<iframe loading="lazy" title="TVGUCCI - BORA BORA (Official Music Video)" width="500" height="281" src="https://www.youtube.com/embed/DJNwmWpo2I4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>
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